Nitto
Nitto MOTIVO Tires
Highway
From Nitto
The Motivo is Nitto's Ultra High Performance radial tire developed to provide all-season performance, long tread-life and reduced road noise. The Motivo blends a sport-luxury appearance with balanced performance in wet, winter and dry. Nitto has pioneered its compound to prolong tread-life of the tire and the tread block arrangement has been optimized to provide a quieter ride. You can drive confidently knowing that the active all-season performance will get you to your destination. For more info on Nitto Motivo tires: Look for Nitto tires for your vehicle: Find Nitto Tire Dealer near you: .
The Nitto MOTIVO is engineered for drivers who demand confident highway performance without compromise. Built on a closed, symmetric tread design, the MOTIVO delivers predictable traction on paved surfaces while maintaining a composed, quiet ride that won't fatigue you on the commute. Nitto's engineering focuses on even wear and long tread life, making the MOTIVO a smart choice for daily drivers who want durability and fuel efficiency working together. The W-rated speed capability ensures responsive handling when you need it.
Sized at 255/40R17, the MOTIVO fits performance sedans, coupes, and sport-oriented vehicles that spend their time on asphalt. You'll appreciate the balance Nitto struck here—enough grip for spirited driving and confident cornering, paired with the comfort and predictability that make highway miles feel effortless. The extra load range (XL) adds confidence under load, whether you're carrying passengers or cargo. If you drive a daily commuter that rewards smooth, efficient performance, the MOTIVO rewards that commitment with consistent reliability.
At Road Runner Wheels & Tires, our team will mount, balance, and inspect your new MOTIVO tires with precision. Stop by or contact us today to get rolling.
The Nitto MOTIVO 255/40R17 is a highway / touring (H/T) tire.
Truck and SUV owners who live on pavement want a tire that runs quiet, lasts long, and holds steady in the rain. The Nitto MOTIVO in 255/40-17 is a highway option built for confident, real-world performance.
With a load index of —, it supports the payload demands of full-size trucks and SUVs while maintaining a —-speed rating for everyday highway use.
Continuous shoulder ribs and circumferential grooves channel water for confident wet traction and even, long-mile wear. Commonly chosen by owners running highway commuting, hauling, and long-distance travel, the MOTIVO bridges the gap between capability and comfort.
| Manufacturer | Nitto |
|---|---|
| Tire Line | MOTIVO |
| Size | 255/40-17 |
| Section Width (mm) | 255 |
| Aspect Ratio | 40 |
| Rim Diameter | 17" |
| Tread Type | HT |
| Run-Flat | No |
| Sidewall | Black Sidewall |
| Manufacturer Part Number | 210110 |
| Free Shipping | Yes — Continental US |
Wet Traction88/100
Dry Handling90/100
Tread Life92/100
Ride Comfort90/100
Scoring blended from manufacturer specs and tread design. Real-world results vary by vehicle, alignment, load, and conditions.
No customer reviews yet for this tire. Be the first — your review helps the next driver pick with confidence.
Bought these? Call us at (678) 400-6467Nitto MOTIVO — Frequently Asked Questions
What sizes of the Nitto MOTIVO does Road Runner carry?
We stock the Nitto MOTIVO in a wide range of sizes — so most truck or SUVs can be fitted or shipped fast. Don't see your size listed? Call 678-400-6467 and we'll source it.
Can Road Runner install my Nitto MOTIVO the same day?
Yes — in most cases. We mount, balance, and install in our shop, often same-day. Out-of-state? We ship your Nitto MOTIVO straight to your door.
Will the Nitto MOTIVO fit my truck or SUV?
Enter your year, make, and model in our fitment tool, or call 678-400-6467. We confirm the exact Nitto MOTIVO size and load rating for your truck or SUV before you buy, so it fits right the first time.
Is the Nitto MOTIVO a good highway and towing tire?
Yes — the Nitto MOTIVO is a highway tire tuned for smooth, stable, quiet miles and even tread wear, which makes it well suited for daily driving and towing on trucks and SUVs.
Build your package
Add matching wheels
Picked your tires — now pick the wheels they bolt to. Browse by size or use our vehicle finder to match what fits.
How it works
- 1Pick your size, load & speed above
- 2Add 4 to cart or reserve in-store
- 3Schedule mount & balance at pickup
Acima
Lease-to-own — no credit needed
You can apply now, or pick this option at checkout — your choice.
Final approval and terms are determined by the lender.
Shopping tires near you in the Atlanta metro? Every tire we sell mounts + balances same day at our Marietta tire shop — 1585 Roswell Rd. Serving Marietta, Atlanta, Cobb County, Kennesaw, Smyrna, Sandy Springs, Roswell, Alpharetta, Buckhead + Vinings.
Videos
Sign in to your garage
Save your vehicles, favorite wheels and orders across all your devices.
Where are we shipping to?
Enter your ZIP code to see accurate delivery times, local install scheduling, and local warehouse inventory.
Please enter a 5-digit ZIP code.